With brick-and-mortar retail taking a hit from its online competitors, it's never been more important to entice and draw your customers and clients physically into your stores. Yet the shopping centres are not empty, and the streets not barren of window shoppers - why?
Nothing can replace the physical experience of going to the store, nor the tactile tangibility of holding something. This is what our creative and interactive shadow puppet promotional entertainment aims to encapsulate. The shadow wall is a fun, interactive attraction that appeals to the customer's hand-eye gratification, but is also a lighthearted way to put a smile on everyone's face.
In the 2004 film 'Finding Neverland', Johnny Depp's J.M. Barrie created the play Peter Pan, which everyone thought would be a miserable failure, as its whimsical nature wasn't expected to appeal to the high-class theatregoers. Barrie invited a whole bunch of orpans and spread them out throughout the theatre, and it was then that the magic happened.
The children's infectious imagination and innocent giggles started to spread through the hearts of all the other patrons. Before long, the whole theatre was swept up in the magical atmosphere, and Peter Pan became a resounding success.
This is the concept that our Shadow Puppet employs. We believe that even inside the most stoic of adults, there exists a desire for childish glee. When the adult customers first see the shadow wall, they may feel hesitant to join in, but now change the stage to be filled with happy, excited children, and soon those bashful adults will be stepping up to give it a go.
Create an experience that your customers can't get from online shops. Promotional entertainment doesn't have to purely be focused on sell-sell-sell, it's also about drawing in a crowd with entertainment and joy. The interactive shadow puppet promotional entertainment naturally draws out the inner childish glee and laughter, but it also keeps the customers on the spot as they watch others play, and waiting to join in themselves. This promotional retail entertainment is like a theatre show that the customers create and participate in themselves, and it helps your brand hold attention and be associated with laugher and joy.
Don't leave your promotional entertainment as an afterthought - often it can be the make or break between a successful expo or festival, or becoming yesterday's news! We have had over a decade in professional promotional entertainment, and work closely with huge national brands and clients to provide the best in promotional entertainment services. Our unique background in theatre and events promotion means you'll be getting a professional service that can creatively think outside the box!
If you have an event coming up, and need party ideas, a host, entertainment, or some out-of-the-box thinking, we are the ones to call. Providing party ideas and event entertainment Australia wide, call us on 1300 261 545, or send us an enquiry to get started!