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Why promotional events planning is like dressing for a first date
You want to impress. You may only have one shot. You’re a little bit nervous. It could fizzle out. Or lead to a long and happy relationship.
• 55% of first impressions are based on your appearance and body language
• 38% come from your voice tone and inflection
• 7% is based on what you say
These are compelling statistics when it come to promotions. Of course it is the quality of your product or service that will ultimately win customers and clients over. But you’re creating an uphill battle if you don’t make it easy for them to SEE and HEAR what you have on offer in the first place.
Create a personal connection between your customer and your product
Applause consultants and entertainers understand the psychology of sales, promotion and desire. We will create a promotional event for you that captures the ‘magic space’ where your product meets your customer.
Check out our expertise in
Product launches
Create an instant connection between your product and your audience. Characters or a themed product launch make a significant impact and ensure your product is permanently placed into your audience's 'must have' basket.
Expos
How do you stand out from the crowd at an expo full of stalls and products? You hire a professional entertainment spruiker or themed act. Our highly trained performers can pull a crowd, get them engaged and make sure your stand is the most talked about kid on the block.
Advertainment
Take the hard sell out of your events. Advertainment connects you and your product with your intended market without the irk of sales talk. Provide genuine entertainment, attract media attention and create a vibe that will have people wanting to buy rather than waiting to be sold to.
Contact us to discuss your promotional event and what we can do to turn that first date into a lucrative union.
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Need help with Concept Development?
Become the 'go to' company in your field for corporate entertainment. This arena is growing fast and gathering momentum. So the more sophisticated your understanding is, the better your position will be. Use our expert consulting service to help you stand out from the crowd.
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