You don’t want your event to ooze sales talk. Hackles go up as soon as it seems like a dinner, function or other event is merely a front for a long-winded sales pitch.
Consumers are a very sophisticated bunch these days. They don’t mind the fact that your event has a sales slant; they just want that slant to be relevant, interesting and fun. That’s why Applause developed the unique concept: Advertainment - entertainment specifically designed to enhance brand activations and promotions. The ultimate in experiential marketing.
Over the years we have asked our clients a lot of questions about what they found hardest when planning promotional events.
The answer; taking the hard sell out of a sales activation event and make it fun – NOT CHEESY!
So we combined our SALES AND MARKETING experience with our ENTERTAINMENT expertise and created Advertainment. It is what it sounds like, entertainment that has advertising as its core purpose. Clients, guests and colleagues LOVE this new packaging of an old idea.
No longer do your guests have to bear witness to droning speeches or presentations! Advertainment will seamlessly integrate your product or service with quality entertainment your guests talk about for years to come.
Through consultation we take the time to understand the key points you would like to promote to your customers and clients – we then combine this vital communication with the talented skills of suitable artists. From incorporating your product or service into a Magic illusion to a targeted Comic Viral Email Commercial – Applause Entertainment Advertainment Concepts will always achieve lasting and memorable results – the impact that you require from your brand activations and promotional activities.
Talk to us today about how an Advertainment can bring your promotional activity and brand activations to life.
Applause Entertainment consultants are available to talk with you about any aspect of concept development for corporate entertainment. Our free, friendly advice is designed to give you a range of ideas that will make any event you are planning stand out. So please contact us with any questions or ideas you would like to discuss, or use our free brainstorming tool to get your creative juices flowing.
Too often we see promotional entertainment, activations, and product launches focusing on a slick, streamlined gimmick, so much so that it feels sterile and clinical. We believe promotional entertainment should be welcoming, engaging, and filled with heart and soul. We believe that it is the experience of being there, and being engaged, that truly sticks in people’s minds.
No one likes being mindlessly sold to, like they were just another tick on the profit ledger.
In 2017, we helped Kaboodle Kitchen launch their cut-to-measure, flatpack kitchen design. Using our creative and effective "Advertainment" methods, we aimed to engage our audience with lasting information retention, geared towards the specific demographic.
At the Bunnings Team Member Expo, we paired an eccentric and energetic character with a game show quiz with trivia questions based on important product information. The character - Cupido - engages the target demographic audience (Bunnings team members seeking information on new products) walking by with a quick and simple challenge: score the highest in the Kaboodle Quiz and win a tray of deli meat for their store. The quiz used colourful, interactive, and multimedia format questions to pique interest, and Cupido's banter and personality kept the atmosphere lighthearted and easygoing.
At the Hire-a-Hubby conference, Cupido returned to surprise a conference filled with handymen to promote Kaboodle Kitchens. Because this group was sitting down for a set amount of time, Cupido's role evolved to better suit the target audience. By roving the event space and engaging with a mass crowd with a fun personality, Cupido engaged the crowd's interest throughout the event, and a trivia quiz at the end based on the content of the event ensured that the audience are encouraged to retain the information for futuer use.
For more event themes, feel free to browse through our Themes pages, or alternatively call or contact us to speak to us about coming up with your own themed events! We cater for corporate and private events, nothing is too big!
If you have an event coming up, and need party ideas, a host, entertainment, or some out-of-the-box thinking, we are the ones to call. Providing party ideas and event entertainment Australia wide, call us on 1300 261 545, or send us an enquiry to get started!