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  • Gold Theme
  • Havana Nights Theme - Havana Themed Events
  • 80s Themed Events - 1980s Nostalgia
  • Dr. Seuss Theme - Themed Events & Parties
  • Christmas Theme - Festive Season Theme
  • Rocky Horror Theme Rocky Horror Picture Show
  • Sports Theme for Events and Parties
  • Superhero Themed Entertainment
  • Wild West Themed Events & Entertainment
  • Themed Event Entertainment and Party Hire
  • Las Vegas Themed Entertainment for Events
  • Willy Wonka Themed Entertainment for Events
  • Winter Wonderland Themed Event Entertainment
  • Fire and Ice Theme - Event Entertainment
  • Food and Wine Event Theme
  • French Cabaret Themed Entertainment
  • French Theme Party Ideas
  • German Oktoberfest Themed Ideas
  • International Cultures Inspired Entertainment
  • Latin America Theme – Celebrate South America
  • Masquerade Ball Event Theme
  • Medieval Theme for Events & Parties
  • Mexican Themed Party Entertainment
  • New York Themed Events - NYC Party Theme
  • Outback Australia Themed Entertainment
  • Racing Theme Event - Spring Racing Events
  • Arabian Nights Themed Ideas and Entertainment
  • Asian Themed Events and Entertainment
  • Australian Themed Party Ideas - Aussie Events
  • Back to the Future Theme for Events
  • British Themed Events - United Kingdom
  • Broadway Themed Events - New York Musical
  • Circus Theme Party Ideas
  • Cirque du Soleil Theme - Circus Entertainment
  • Fairytale Themed Party Ideas and Event Hire

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  • Motorbike Stunt Riders Hire
  • Astronaut Hire
  • Ice Slide Hire
  • Donut Wall Hire
  • Lolly Station Hire
  • Tenor and Soprano Singers Show
  • Murder Mystery Events
  • Custom Invitation Hire
  • Aura Photography Booth Hire
  • Online Bogan Bingo Host
  • Virtual Santa Gift Meetings
  • Corpse Bride Character / Weeping Widow
  • Giant Games for Corporate Family Days
  • The Master Blaster
  • International Entertainment
  • Strongman Hire
  • Entertainment Workshops
  • Shopping Center Activities
  • Side Show Circus Acts
  • LED Performers – For Corporate Functions
  • Activity Stations
  • Photo Booth Event Hire
  • Corporate Christmas Gift for Staff and Clients!
  • Christmas Game Show Online – Hosted by Santa
  • Online Santa Hire – Father Christmas
  • Virtual Murder Mystery Events – Online Hosts
  • Online Master of Ceremonies – Virtual Host
  • Online Hoax Performer
  • Online Magic Shows – Meet with a Magician
  • Online Cocktail Workshops – Virtual Cocktail Party
  • Online Celebrity Impersonators
  • Online Drag Queen Trivia & Bingo – Games Night
  • Online Juggling Workshop – Juggling Lessons
  • Online Casino Croupier – Character Dealer
  • Drag Queen Quarantine – Online Drag Shows
  • Online Game Show – Video Call Game Shows
  • Personalised Videos & Online Character Meets
  • Flash Mobs – Screaming Fans – Bucks Party Acts
  • Darth Vader Character Hire
  • Puppet Shows for Corporate Events
  • Cher Impersonator – Drag Queen Tribute Show
  • Mirror Characters Hire for Events
  • Fire Trumpet Performer Hire
  • Wilbur Wilde
  • Marty McFly Character Hire
  • Bikini Girls – Bathing Beauties
  • Cabana Pool Boy – Summer Event Coordinator
  • Historical Characters Hire
  • Live Giant LEGO Builds for Promotional Events
  • The Divas Demise Murder Mystery Party
  • Freestyle Rappers
  • Freestyle Hip Hop Performance Hire
  • Fake Snow Hire
  • Disney Villain Characters for Events
  • Fiddler on the Roof Dance Hire
  • Superhero Character Hire
  • Lifeguard and Pool Boy Coastguard Hire
  • Scooby Doo Character Hire – The Mystery Gang
  • The Whos of Whoville Christmas Characters‌
  • Lollipop Lyra Installation Hire
  • Sweeney Todd Character Impersonator Hire
  • The Cartoonables Characters – Roving Act
  • Hire Hypnotists / Mentalists for Shows & Events
  • Christmas Marching Band – Roving Jazz Band
  • LEGO® Team Building Workshops
  • Jareth the Goblin King Performer
  • Pedal Power – Interactive VR Games
  • Oompa Loompas for Hire – Character Performers
  • Hire The Cat in the Hat
  • Digital Interactive Games Hire
  • Virtual Reality Hire
  • Marching Band Hire – Musical Band
  • Corporate MC Event Host Master of Ceremonies
  • Fidel Castro Impersonator Performer Hire
  • Custom Spray Paint Accessories – Event Goodies & Party Favours
  • GPS Team Scavenger Hunt – App-Mazing Race
  • Zoolander Impersonator Character Hire
  • Zohan Character Impersonator Comedy Hire
  • Willy Wonka Character Performer Hire
  • Zidler Character – Inspired by French Cabaret
  • Wild West Murder Mystery Party
  • Wilbur Wilde Quiz Show – Corporate Games
  • The White Rabbit Character Impersonator Hire
  • Vanity Fair – The Fairest Red Carpet Event Host
  • Unicycle Performers Circus Acts Hire
  • Tweedle Dee and Tweedle Dum Character Hire
  • Ukulele Workshops – Team Building Events
  • Trivia Nights for Corporate and Private Functions
  • Tribute Bands Event Music Hire
  • Toy Soldiers Living Statue Performer Hire
  • Travelling Video Game Van – Exciting Event Hire
  • Town Crier Character Performer Hire
  • Tracy Gang Murder Mystery Party – The 20s
  • The Grinch Impersonator Hire
  • The Goon Show Tribute Live Act
  • That 80s Bingo Party – Game Show
  • That 90s Bingo Party Game Show
  • Team Anthem Workshop – Corporate Activity
  • Sybil Fawlty – Fawlty Towers Performer
  • Sword Swallower Circus Sideshow Act
  • Suddenly Famous – Live the Hollywood Star life!
  • Stunt BMX Bike Trick Performer Hire
  • Styling Parlour Stylist Hire – Hollywood Treatment
  • String Quartet Event Music Band Hire
  • Stilt Characters & Stilt Walkers for Hire
  • Statue of Liberty Performer Hire – Living Statue
  • Spice Girls Tribute/Themed Performance
  • Star Wars Characters Party Hire
  • Soul Brutha 1970s Disco Themed Performer
  • Snake Charmer and Python Handler Performer Hire – Exotic and Elegant
  • Sir Les Patterson Impersonator Australian
  • Silly Security Guard Door Greeters Hire
  • Silent Disco Hire – Music for Festivals, Parties and Functions in Australia
  • Silent Team Building – Corporate Workshop
  • Showgirls Cabaret Dancers Hire for Events
  • Shoe Shiners for Events Hire
  • Sherlock Holmes Character Impersonator Hire
  • Seymour Fame Glamour Character Host Hire
  • Screaming Fans Hire – High Energy Welcoming
  • Scoops McGee Paparazzi Character Hire
  • Santas Helpers Hire for Christmas Events
  • Santa Claus/Father Christmas Hire for Events
  • Salvador Dali Character Impersonator Hire
  • Russian Themed Dancers – Russia Folk Dancing
  • Ringmaster Circus Hire Performer for Events
  • Roller Girls Performer Hire
  • Red Carpet Hire for Holllywood Themed Events
  • Queen of Hearts Character Impersonator Hire
  • Queen Impersonator Character Performer Hire
  • Promotional Performers for Brand Activations
  • Prince Impersonator Pop Icon Performer Hire
  • Entertainment Coordinator Hire
  • Playboy Bunniez Jazz Show Performers Hire
  • Hire Pirates Characters for Events
  • Pirate Pursuit Corporate Team Building Games
  • Petting Zoo Hire for Corporate Family Events
  • Penguin Characters Performer Hire
  • Personalized Poetry Performance
  • Paparazzi Performers Hire – Fake Photographers
  • Pandemonium at the Prom 80s Murder Mystery
  • Outback Characters Hire Australian Events
  • Onsite Photo Printing – Event Photos in Minutes
  • Murder on the Dancefloor 70s Murder Mystery
  • Murder Mystery Private Party Games
  • Murder Mystery Corporate Team Building Games
  • Murder Mansion – Murder Mystery Party
  • Mrs Claus Christmas Character Hire
  • Mr Tails Contact Juggler Circus Character Hire
  • Mr Frost Character Performer Hire
  • Monty the Monkey – Monkey Circus Character
  • Mirror Man Character Hire
  • Mona Littlemore Bond Girl Character Performer
  • Minute to Win It Host – Team Building
  • Mini Me Character Impersonator Performer Hire
  • Mime Marcel Marceau Impersonator
  • Mini Golf Hire- Festivals/ Corporate Family Days
  • Mime Artists Performer Hire for Events
  • Michael Jackson Impersonator Hire
  • Martini Glass Girl Cabaret Burlesque Hire
  • Marilyn Monroe Impersonator Character Hire
  • Magicians Hire for Event Entertainment
  • Manuel Fawlty Towers – Tribute Act Performer
  • Magician Illusionist Stage Show for Events
  • Magic Skills Workshops – Team Building Events
  • Mad Hatter Character Impersonator
  • Lurch Impersonator Character Performer Hire
  • Lord Gorgeous and Lady Lovely
  • Living Tables Performer Hire for Events
  • Liza Minnelli Character Impersonator Hire
  • Living Statues Performer Hire
  • Liquid Nitrogen Ice Cream/Gelato for Event Hire
  • Liquid Nitrogen Gelato Workshop
  • Les Deux Mimes for French Themed Events
  • Laurel and Hardy Impersonator Hire
  • LED Dancers – Glow in the Dark Entertainment
  • Laser Shows and Laser Man Event Hire
  • Kylie Minogue Tribute Show
  • Kath and Kim Impersonator Hire
  • Juggling to Succeed Workshops – Fun Corporate Team Building
  • Jugglers Circus Performers Hire
  • Jean Darme French Character Performer Hire
  • Jaws Bond Villain Character Impersonator
  • Japan Taiko Drummers for Japanese Events
  • James Bond Character Impersonator Hire
  • James Dean Impersonator Performer Hire
  • Jack Sparrow Impersonator Character Hire
  • Jack Caddy Celebrity Golfer Character Hire
  • iPad Magic – Magic of the Future
  • In Killer Company – A Unique Murder Mystery
  • Impersonators Hire for Events and Entertainment
  • Humphrey Bogart Impersonator Performer
  • Hula Hoop Performers for Events
  • Hollywood Scandal Murder Mystery Party
  • Hollywood Icons Impersonator Character Hire
  • Hoax Mafia Hit/Fake Mafia Hit Prank Party Idea
  • Hoax Waiters/Fake Waiters Character Hire
  • Mariachi Band – Mexican Band Hire
  • Character MC – Unique Character Hosts
  • Haunted Horrors Murder Mystery Party
  • Gypsy Music Band Performers
  • Groucho Marx Character Impersonator
  • Grave Digger Character for Halloween Events
  • Fawlty Towers Gourmet Night Tribute Show
  • Gold Award Statues for Awards Nights
  • Glow Shows Performer Hire – LED Entertainment
  • Roman Gladiator Character Hire for Events
  • Horse Racing Themed Band – Giddy Up
  • Giant Pop Out Novelty Cake Surprise
  • German Bavarian Characters for Oktoberfest
  • Geisha Girls for Japanese Themed Events
  • Gangsters Characters for 1920s Theme Event
  • Futuristic Android Magician – Sci-fi Magic
  • Fundraiser Event Entertainment
  • Funny Fake French Artist
  • French Themed Entertainment
  • Freddie Mercury Impersonator Performer Hire
  • Frank N Furter – Rocky Horror Impersonator
  • Fortune Tellers/Tarot Readers Hire
  • Flair Bartending and Cocktail Artists
  • Fire Twirlers Event Performer Hire
  • Final Furlong Arcade Game Hire
  • Fembots Science Fiction Themed Character Hire
  • Fawlty Towers Impersonators – Fawlty Catering
  • Fairytale Fiasco Murder Mystery Party
  • Face Painters Hire for Promotional Events
  • Event Theme Styling – Event Decorating
  • Event Voice Over Artist Hire – Elevate your Event with Excellency
  • Event Photographers Hire – Professional Photos
  • Enchanted Fawns – Beautiful Characters of the Enchanted Forest
  • Elvis Impersonator Performer Hire
  • Elf-arazzi – Christmas Elf Paparazzi Characters
  • Edward Scissorhands Character Impersonator
  • Easter Bunny Hire for Easter Events
  • Drunk Santa Performer Hire Adults Only Act
  • Drag Queens Performer Hire
  • Dracula Character Impersonator Performer Hire
  • Dr Evil Character Impersonator Performer Hire
  • Dr Phil Impersonator Performer Hire
  • Doorman Event Welcoming – Entertainment
  • Don the Fruiterer Character Performer Hire
  • Doc Brown Character Impersonator Hire
  • DJ Hire for Parties and Events Entertainment
  • Dick Deveroux Character Host Hire for Events
  • Disco Dan Character Hire for Disco Events
  • Death at the Diner Murder Mystery Party
  • Daniel Tusia Professional Actor & Host
  • Daniel Tusia Character Host
  • Dame Edna Impersonator Performer Hire
  • Dancers Event Performance
  • Crocodile Dundee Impersonator Hire
  • Crepe Expectations – Dinner Theatre Show
  • Cowboy Characters for a Wild West Theme
  • Court Jester Character Hire
  • Game Show LIVE – Corporate Trivia Night
  • Action and Stunts LIVE – Corporate Stage Show
  • Corporate Drummers Performers Hire
  • Contortionists for Circus Themed Events
  • Commedia dell’arte – Italian Character
  • Comic Waiters Performer Hire
  • Comic Fortune Teller Character Performer Hire
  • Comic Umpires Characters
  • Cocktail Workshop – Learn to Make Cocktails
  • Clown Chefs Character Performer
  • Adagio Acrobatics Acts for Events
  • Circus Workshops Team Building Activities
  • Circus Characters for Circus Themed Events
  • Circus Clowns Hire for Events
  • Cigar Girls Character Hire for Events
  • Christmas Elves Hire for Christmas Events
  • Christmas Carolers – Festive Musical Acts
  • Christmas Capers Murder Mystery Party
  • Cheerleaders – Premium Entertainment
  • Cheese Matching Workshops – Creative Workshop Idea
  • Charlie Chaplin Impersonator Hire
  • Caterpillar Character – Alice in Wonderland
  • Casino Nights Hire for Event Entertainment
  • Casino Girl Host Performer
  • Carmine Character Host/MC Hire for Events
  • Caricaturists – Artist Hire for Events
  • Candy Tray Girl Hire – Candy Girl Hire
  • Caribbean Cruise Murder Mystery Party
  • Cancan Dancers – French Cabaret
  • Cabaret Acts Performers Hire
  • Burlesque Performance Hire
  • Giant Bubbles – Corporate Family Days
  • British Guards Impersonator Character Hire
  • Bookies Character Hire for Bent Bookies Events
  • Borat Character Impersonator Hire
  • Bond Girls for 007 and Casino themed Events
  • Bollywood Dance Hire – Indian Dancers
  • Bogus Bookies Horse Racing Event – Live or Online
  • Body Painted Characters and SFX Design Artist
  • Time Machine Bingo Party
  • Big Tony 1920s Gangster Character Hire
  • Flashmob Dancers – Flashmob Dance Show
  • Belly Dancers Hire for Events
  • Bella Ballerina Performer Hire
  • DIY DJ and Music – Beat Brix
  • Beetlejuice Character Hire for Halloween Events
  • Bathing Beauties Summer Character Hire
  • Basil Fawlty Towers – Tribute Act Performer
  • 70s Quiz Show – Feat. Barry Morgan
  • Bands and Musicians Hire for Events
  • Ballerina in a Bubble – Unique Entertainment
  • Balloon Modellers Hire for Parties and Events
  • Austin Powers Impersonator Character Hire
  • Audrey Hepburn Impersonator Character Hire
  • Arnold Schwarzenegger Impersonator Hire
  • Arabian Character – Themed Character Hire
  • Alice Character Hire Alice in Wonderland
  • Ali G Character Impersonator Hire
  • Aerialists Performer Hire for Event Entertainment
  • Addams Family Character Impersonator Hire
  • Action Film Workshop – Team Building
  • James Bond 007 Characters Hire

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Get ahead of Competitors – Maximise Experiential Entertainment for your Marketing needs

From the big corporations, to humble local businesses, marketers and business owners are increasingly turning towards experiential marketing. It’s the solution for involved marketing and effective return on investment. Get ahead of competitors with this guide to experiential marketing. We at Applause Entertainment have been responsible for many exciting experiential marketing campaigns. From an events entertainment consultancy’s perspective, we want to share with you our expert advice. We know how you can maximise experiential entertainment in today’s market needs.

“Experiential marketing is the confluence of marketing and events. Experiential activations aim to create long-term meaningful relationships between brands and audiences by way of creating a one-to-one experience.” – excerpt from Events Management Blog

Consult with Professionals for the best Entertainment options for your Brand and Campaign

An entertainment consultancy will help advise you on how you can maximise the entertainment for your budget and needs. They ask you the right questions to get to the core of what it is you want. And make recommendations that will achieve your marketing goals.

There is different entertainment and ideas that are suitable for different marketing goals; and implementing the wrong one can have a negative impact both on your budget, and on your brand. Entertainment consultants take into account various factors such as “what, when, where, who, and how?”

For example, imagine your brand’s main customer base are corporate professionals. Here is a sample of what a professional entertainment consultant from Applause Entertainment may suggest to you. All in order to capture the right audience in the best way, at the best time, for maximum effect.

Conveying a Brand Message

If the message and experience you want to convey is one that associates your brand with luxury, opulence, and high quality service, a good experiential entertainment option that an Applause Entertainment consultant may recommend is perhaps a shoe-shine station. We can suggest and help install a highly skilled and quality leather-polisher. It could be done in an area where your target market of corporate professionals may spend some downtime; such as in a city square where they take lunch. A leather polisher gives the professionals something tangible they can benefit from, and a welcome opportunity to experience something new. You can place your brand logo and presence in conjunction to the chair. This would reinforce the association of quality and service of your brand with the experience.

There are many other factors that our entertainment consultants will walk you through. To ensure you are investing in the best entertainment for your experiential marketing campaign. If you have an idea in mind but are not sure if it will work, ask our consultants to help you.

Focus on the one-to-one Experience to get ahead of Competitors

The most effective experiential marketing strategies take advantage of entertainment that foster an intimate one-to-one experience. Take a moment to read about several innovative and engaging experiential campaigns from the biggest brands. At their core, each campaign is designed to engage on a personal level – even if for a fleeting moment. That doesn’t mean you have to restrict yourself to entertaining just one person at a time. Depending on your campaign needs, you can also utilize experiential entertainment for small groups. The key is to create deep engagement and meaningful interactivity that focuses on the experience first. Each engagement may allow for replication and simultaneous instances, but they are designed for a personal experience.

Get ahead of Competitors directly

Take this Fake French Artist performer that Applause Entertainment provided for the 2017 Paris 2 Provence in Melbourne for example. In order to provide the festival-goers with a unique experience, the actor would invite guests to sit down and have their portraits drawn. Unknown to the guests (at first), the “artist” is actually an actor who put on a show of being a fancy and fussy French artiste, producing hilariously awful stick figure portraits. The actor stayed in character and provided entertainment for everyone in the vicinity throughout the entire duration of his performance. The gathering crowds enjoyed the interaction with the actor so much, that they began to line up for a portrait despite knowing they’re receiving a comical stick figure, because they desired engaging with the entertainment on a direct level – the value lay in the actual interaction between actor and guests, and not the portrait. The unique one-to-one experience drew amusement and engagement on social media, and solidified the festival’s image of a welcoming and family-friendly homage to French culture, particularly it is a friendly nod to the culture of the Montmartre artists. Don’t only plan for something to “go viral” – it may not adhere to the correct tone for your audience and reduces the intimate relationship with your brand experience. Experiential marketing’s unique strength lays in its flexibility to give your brand a direct connection with your audience. People will naturally talk about, share, and recommend based on what makes them feel good, so your foremost concern should be to focus on the one-to-one experience in order to achieve your marketing goals.

Applause Entertainment’s Experiential Marketing – Hampton Park Shopping Centre Case Study

Here’s an example of when Applause Entertainment helped Hampton Park Shopping Centre during Easter. They wanted to give their shoppers a special treat during the Easter school break, but also place the shopping centre “on the map” as the place for local families to shop. Have a watch: The marketing strategy had two parts: to create an experience for local shoppers that engaged and entertained, and then using this opportunity to create a video that will gain traction on social media in order to reach a wider audience. In order to facilitate the creation of a quality video most suitable for social media sharing, first we had to ensure that the experience itself was a success. We designed a unique and eye-catching installation to delight the locals, and the activity was interactive but accessible, meaning small children and adults alike were able to participate and engage with the entertainment.

Taking things to the Digital level

Our on-site videographers captured the candid and genuine joy elicited from the experience, and we collaborated with the videographers to produce a video for online publication and sharing. This video was carefully designed to reflect and amplify the marketing message for those who were not physically at the event itself. The video campaign broadened the main marketing message to a much wider audience and helped accelerate the conversation around this experience. The video received an accumulated 6k+ views on Facebook alone! The feedback was very positive – both from the locals and online. Applause Entertainment consulted on, and helped create and execute the entire experience (or “Eggsperience”) by taking on board not only the marketing goals, but also the demographic, the theme, the need for something unique, as well as many other factors that were revealed during the consultation process. The Hampton Park Shopping Centre case study is a great example of how a consultancy can help maximise the experiential marketing potential.

In Conclusion; how will you get ahead of Competitors?

As you prepare your experiential marketing campaign, reflect on the following questions: Who is my market? Where are they going to be? What is my marketing message? What is my brand message? How will those messages be conveyed? Why do we want to convey this message? Are there other creative ways this message can be conveyed? Our consultants will be collaborating with you to get those answers in order to help you deliver the most effective experiential entertainment for your marketing campaign.
So you want to get ahead of competitors? Are you looking for more creative ideas and solutions for your event entertainment needs? Start exploring the website to get inspiration, or call 1300 261 545 and enquire about your next event! It’s time to build your event experience.
https://www.applause.com.au/K}b:&E_}a[61[M_0/}ce)6a